Online shopping has officially crossed the threshold from convenience behavior to cultural norm. What once felt like a digital add-on to the physical retail experience is now an integrated, weekly habit. Our December 2025 Diverse Consumer Pulse Study paints a clear picture: consumers are shopping online more often, across more categories, and with deeper expectations than ever before. And Latino consumers are not just participating in the trend. They are accelerating it.   At

SNAP recipients represent a significant—and often misunderstood—segment of today’s grocery shoppers. While their spending power may...

Understanding and embracing cultural differences is crucial for brands to connect with Latino consumers who value cultural representation

Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays

Consumers want exciting, high-quality private label options. Discover why retailers and manufacturers must prioritize innovation.

Explore the importance of socially responsible brands and discover if consumers are willing to pay more for brands that matter.

In this quick read, learn why consumers buy local brands, in what categories local brand assortment is important, and why it matters.

The concept of PDG Insights is something I’ve dreamed about for over a decade. The idea is simple: a boutique full-service research and...