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Trust, Value and Access: Meeting SNAP Consumers Needs in 2025
SNAP recipients represent a significant—and often misunderstood—segment of today’s grocery shoppers. While their spending power may...
2 min read
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Understanding the Power of Cultural Representation in Marketing
Understanding and embracing cultural differences is crucial for brands to connect with Latino consumers who value cultural representation
5 min read
Inglés o español: The Pitfalls of Overly Simplistic Marketing Strategies to a Diverse Latino Market
Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays
4 min read
The Private Label Paradox: Consumers Expect Innovation and Value
Consumers want exciting, high-quality private label options. Discover why retailers and manufacturers must prioritize innovation.
4 min read
Exploring the Opportunity for Socially Responsible Brands
Explore the importance of socially responsible brands and discover if consumers are willing to pay more for brands that matter.
3 min read
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Consumers Love Local Brands
In this quick read, learn why consumers buy local brands, in what categories local brand assortment is important, and why it matters.
4 min read
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A Big Leap
The concept of PDG Insights is something I’ve dreamed about for over a decade. The idea is simple: a boutique full-service research and...
3 min read
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