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Harnessing the Power of the Latino Market in the Southwest
The Latino market in the Southwest offers significant opportunities for retailers. With nearly 50 million people in 2024, including 15 million Latino consumers, this demographic's spending power exceeds $3.7 trillion. Retailers like H-E-B and independent stores thrive by offering authentic products and engaging with the community. Understanding cultural nuances and providing bilingual services are key strategies for success.
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What are the Top Economic Concerns for Today's Consumers?
Consumers' economic concerns rise in 2025: inflation, cost of living, interest rates, and trade policies top the list.
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Connecting with Latino Shoppers in the Southeast
The Latino market in the Southeast offers retailers a unique opportunity. Learn how to cater to cultural preferences and leverage technology
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Unlocking the Midwest: Retail Strategies for Engaging Latino Consumers
Unlock the Midwest's Latino market: 66M strong, $3.7T spending power. Retailers, embrace cultural diversity for success! #Retail #Latino
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Understanding the Power of Cultural Representation in Marketing
Understanding and embracing cultural differences is crucial for brands to connect with Latino consumers who value cultural representation
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Inglés o español: The Pitfalls of Overly Simplistic Marketing Strategies to a Diverse Latino Market
Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays
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Targeting Hispanic Consumers with Private Label Products
Hispanic consumers embrace private label products similarly to the average US consumer with a few unique differences.
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The Private Label Paradox: Consumers Expect Innovation and Value
Consumers want exciting, high-quality private label options. Discover why retailers and manufacturers must prioritize innovation.
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Beyond Value: How Private Label is Winning Over Consumers
While once primarily associated with value, private label brands are now seen as drivers of innovation, quality, and customer loyalty.
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America’s True Big Brand: A Peak at the True Private Label Opportunity
Private label brands are booming! US sales hit $236 billion in 2023 & 98% of consumers buy them. Huge opportunity for retailers and brands.
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Storytelling Secrets for Retail Success: Beyond the Me-Focused Approach
With over two decades of experience in the industry, my journey began in field sales with General Mills in 2001. I walked into meeting...
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Exploring the Opportunity for Socially Responsible Brands
Explore the importance of socially responsible brands and discover if consumers are willing to pay more for brands that matter.
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Consumers Love Local Brands
In this quick read, learn why consumers buy local brands, in what categories local brand assortment is important, and why it matters.
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What Does Shopping Locally Mean Today?
Learn recent survey results about how US consumers prioritize shopping local and why it matters to them.
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A Big Leap
The concept of PDG Insights is something I’ve dreamed about for over a decade. The idea is simple: a boutique full-service research and...
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