Latino consumers are outpacing the general population across nearly every major health and wellness priority heading into 2026, according to PDG Insights' 2025 US Diverse Consumer Pulse Study. From high-protein eating to gut health, fermented foods, functional beverages, and mental wellness through nutrition, Latino consumers index higher, and pursue more wellness goals simultaneously, than their Gen Pop counterparts.

GenAI is already influencing what ends up in the grocery cart. New data from PDG Insights shows mainstream familiarity—and real usage—especially among Latino consumers, younger shoppers, and households with kids. Here’s what shoppers are using AI for today, and what it means for brands and retailers competing for the planning moment.

Even as U.S. GDP grows, most Latino households continue to experience financial stress due to rising prices, limited savings, and modest real wage gains. New consumer data highlights why economic growth alone does not reflect lived consumer reality.

Immigration enforcement has become a cultural and emotional force in the United States—far beyond its political implications. For retailers, the conversation often feels distant from day‑to‑day operations, but the truth is that perceived enforcement—not actual enforcement—is quietly reshaping consumer behavior across communities . The PDG Insights December 2025 Diverse Consumer Pulse Study makes that reality unmistakably clear. Even in cities with no recent enforcement activ

Online shopping has officially crossed the threshold from convenience behavior to cultural norm. What once felt like a digital add-on to the physical retail experience is now an integrated, weekly habit. Our December 2025 Diverse Consumer Pulse Study paints a clear picture: consumers are shopping online more often, across more categories, and with deeper expectations than ever before. And Latino consumers are not just participating in the trend. They are accelerating it. At

The December 2025 Diverse Consumer Pulse Study reveals a clear truth: concerns about immigration enforcement are reshaping the mechanics of shopper behavior: what they buy, how often they shop, and which channels they trust. These changes are not subtle. They are transforming foot traffic trends, altering inventory patterns, and accelerating the shift toward ecommerce and delivery. For retailers, ignoring these patterns means misdiagnosing why shoppers move in and out of enga

Comparative Insights on Spanish Dominant vs English Dominant Latino Consumers Introduction The general outlook on the U.S. economy remains positive for Latinos. This blog post examines recent data comparing the behavior and economic outlook for Spanish-dominant and English-dominant Latinos, providing clear insights for readers interested in consumer trends and economic sentiment. Historically, marketers and companies have broken up the Latino population into defined segments

Over the past few months, rising prices have continued to shape how consumers shop, spend, and save. According to the latest wave of the US Diverse Consumer Pulse Study, most consumers, regardless of race and ethnicity, report that prices have gone up in their communities. But the impact of these increases isn’t felt equally.

The grocery center store is evolving, not disappearing. As retailers shift focus and shoppers diversify habits, brands must adapt to stay relevant. From private label growth to digital planning, the center store remains a strategic powerhouse—if you know how to leverage it.

SNAP recipients represent a significant—and often misunderstood—segment of today’s grocery shoppers. While their spending power may...

If you're looking to grow your emerging brand in retail, there’s one retailer you cannot afford to ignore: Sprouts Farmers Market . With...

Northeast grocers are embracing cultural diversity by tailoring strategies to serve Latino communities with authenticity, relevance, and tech-savvy tools.

Latino consumers are reshaping retail across the Western U.S., driving growth with cultural influence and rising spending power. Regional grocers are thriving by embracing authenticity and community connection.

The Latino market in the Southwest offers significant opportunities for retailers. With nearly 50 million people in 2024, including 15 million Latino consumers, this demographic's spending power exceeds $3.7 trillion. Retailers like H-E-B and independent stores thrive by offering authentic products and engaging with the community. Understanding cultural nuances and providing bilingual services are key strategies for success.

Consumers' economic concerns rise in 2025: inflation, cost of living, interest rates, and trade policies top the list.

The Latino market in the Southeast offers retailers a unique opportunity. Learn how to cater to cultural preferences and leverage technology

Unlock the Midwest's Latino market: 66M strong, $3.7T spending power. Retailers, embrace cultural diversity for success! #Retail #Latino

Understanding and embracing cultural differences is crucial for brands to connect with Latino consumers who value cultural representation

Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays

Hispanic consumers embrace private label products similarly to the average US consumer with a few unique differences.