Inglés o español: The Pitfalls of Overly Simplistic Marketing Strategies to a Diverse Latino Market
Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays
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6 min
Targeting Hispanic Consumers with Private Label Products
Hispanic consumers embrace private label products similarly to the average US consumer with a few unique differences.
4 min
The Private Label Paradox: Consumers Expect Innovation and Value
Consumers want exciting, high-quality private label options. Discover why retailers and manufacturers must prioritize innovation.
4 min
Beyond Value: How Private Label is Winning Over Consumers
While once primarily associated with value, private label brands are now seen as drivers of innovation, quality, and customer loyalty.
4 min
America’s True Big Brand: A Peak at the True Private Label Opportunity
Private label brands are booming! US sales hit $236 billion in 2023 & 98% of consumers buy them. Huge opportunity for retailers and brands.
3 min
Storytelling Secrets for Retail Success: Beyond the Me-Focused Approach
With over two decades of experience in the industry, my journey began in field sales with General Mills in 2001. I walked into meeting...
3 min
Exploring the Opportunity for Socially Responsible Brands
Explore the importance of socially responsible brands and discover if consumers are willing to pay more for brands that matter.
4 min
Consumers Love Local Brands
In this quick read, learn why consumers buy local brands, in what categories local brand assortment is important, and why it matters.
3 min
What Does Shopping Locally Mean Today?
Learn recent survey results about how US consumers prioritize shopping local and why it matters to them.
3 min
A Big Leap
The concept of PDG Insights is something I’ve dreamed about for over a decade. The idea is simple: a boutique full-service research and...
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