top of page
5 min read
Understanding the Power of Cultural Representation in Marketing
Understanding and embracing cultural differences is crucial for brands to connect with Latino consumers who value cultural representation
4 min read
Inglés o español: The Pitfalls of Overly Simplistic Marketing Strategies to a Diverse Latino Market
Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays
6 min read
Targeting Hispanic Consumers with Private Label Products
Hispanic consumers embrace private label products similarly to the average US consumer with a few unique differences.
4 min read
The Private Label Paradox: Consumers Expect Innovation and Value
Consumers want exciting, high-quality private label options. Discover why retailers and manufacturers must prioritize innovation.
4 min read
Beyond Value: How Private Label is Winning Over Consumers
While once primarily associated with value, private label brands are now seen as drivers of innovation, quality, and customer loyalty.
4 min read
America’s True Big Brand: A Peak at the True Private Label Opportunity
Private label brands are booming! US sales hit $236 billion in 2023 & 98% of consumers buy them. Huge opportunity for retailers and brands.
3 min read
Storytelling Secrets for Retail Success: Beyond the Me-Focused Approach
With over two decades of experience in the industry, my journey began in field sales with General Mills in 2001. I walked into meeting...
0 comments
3 min read
Exploring the Opportunity for Socially Responsible Brands
Explore the importance of socially responsible brands and discover if consumers are willing to pay more for brands that matter.
0 comments
4 min read
Consumers Love Local Brands
In this quick read, learn why consumers buy local brands, in what categories local brand assortment is important, and why it matters.
2 comments
3 min read
What Does Shopping Locally Mean Today?
Learn recent survey results about how US consumers prioritize shopping local and why it matters to them.
0 comments
3 min read
A Big Leap
The concept of PDG Insights is something I’ve dreamed about for over a decade. The idea is simple: a boutique full-service research and...
0 comments
We will be publishing our blogs at least once a week. It will focus on consumer trends, retail strategy, and general themes we are seeing across industries. Subscribe here so you don't miss out!
bottom of page