Immigration enforcement has become a cultural and emotional force in the United States—far beyond its political implications. For retailers, the conversation often feels distant from day‑to‑day operations, but the truth is that perceived enforcement—not actual enforcement—is quietly reshaping consumer behavior across communities . The PDG Insights December 2025 Diverse Consumer Pulse Study makes that reality unmistakably clear.  Even in cities with no recent enforcement activ

The December 2025 Diverse Consumer Pulse Study reveals a clear truth: concerns about immigration enforcement are reshaping the mechanics of shopper behavior: what they buy, how often they shop, and which channels they trust. These changes are not subtle. They are transforming foot traffic trends, altering inventory patterns, and accelerating the shift toward ecommerce and delivery. For retailers, ignoring these patterns means misdiagnosing why shoppers move in and out of enga

Comparative Insights on Spanish Dominant vs English Dominant Latino Consumers Introduction The general outlook on the U.S. economy remains positive for Latinos. This blog post examines recent data comparing the behavior and economic outlook for Spanish-dominant and English-dominant Latinos, providing clear insights for readers interested in consumer trends and economic sentiment. Historically, marketers and companies have broken up the Latino population into defined segments

Over the past few months, rising prices have continued to shape how consumers shop, spend, and save. According to the latest wave of the US Diverse Consumer Pulse Study, most consumers, regardless of race and ethnicity, report that prices have gone up in their communities. But the impact of these increases isn’t felt equally.

Consumers' economic concerns rise in 2025: inflation, cost of living, interest rates, and trade policies top the list.