Q2 GDP grew 1.5% on accelerating consumer spending; the number that gets reported as resilience. Three waves of the US Diverse Consumer Pulse Study say the right question is which consumer. The share of households struggling to cover expenses hasn't moved since December. And Latino consumers just lost the optimism advantage they've held for years without gaining any financial ground.
Even as U.S. GDP grows, most Latino households continue to experience financial stress due to rising prices, limited savings, and modest real wage gains. New consumer data highlights why economic growth alone does not reflect lived consumer reality.
9 min read
We will be publishing our blogs at least once a week. It will focus on consumer trends, retail strategy, and general themes we are seeing across industries. Subscribe here so you don't miss out!
