The Latino market in the Southwest offers significant opportunities for retailers. With nearly 50 million people in 2024, including 15 million Latino consumers, this demographic's spending power exceeds $3.7 trillion. Retailers like H-E-B and independent stores thrive by offering authentic products and engaging with the community. Understanding cultural nuances and providing bilingual services are key strategies for success.
The Latino market in the Southeast offers retailers a unique opportunity. Learn how to cater to cultural preferences and leverage technology
2 min read
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