Why Emerging Brands Should Pay Close Attention to Sprouts Farmers Market in 2025

If you're looking to grow your emerging brand in retail, there’s one retailer you cannot afford to ignore: Sprouts Farmers Market. With over 440 stores in just 24 states and $7.7 billion in annual sales, Sprouts is quickly climbing the ranks of national grocery retailers—and it’s only just beginning.

What Makes Sprouts a Retail Power Player?

In Q1 2025, Sprouts reported:

• $2.2 billion in net sales, up 19% year-over-year

• 11.7% growth in same-store sales

• 3 new store openings, bringing them to 443 stores total

  
  

What’s driving this success? Sprouts has perfected a produce-forward, farmers market-style store format that resonates with today’s health-conscious shoppers. Nearly 40% of each store is dedicated to produce, supported by curated assortments of natural, organic, and sustainable products—and even ultra-specialty items from homeopathic care to local emerging brands.

Why This Matters for Your Brand

Sprouts isn’t just a niche grocer anymore. Despite being in only 24 states, 6% of U.S. consumers shop there. Their shoppers also frequent Walmart, Amazon, Costco, Whole Foods, and Aldi, showing high cross-retailer overlap and a unique opportunity for emerging brands to reach a diverse, high-intent audience.

Sprouts customers tend to be:

• Slightly older (likely due to existing footprint)

• Slightly higher income Households

• Families with and without kids

• Natural and organic product loyalists

Strategic Expansion and Digital Innovation

CEO Jack Sinclair says Sprouts will drive growth with both physical growth and digital transformation. In 2025, Sprouts is rolling out a nationwide loyalty program after a successful pilot. They’re also have opportunity for expansion in exciting new markets like New York City, Boston, and the Midwest.

Want to Sell at Sprouts?

If your brand aligns with natural, organic, and sustainable values—and you're looking to break into a fast-growing national retailer—Sprouts might be the ideal fit.

👉 Need a head start? At PDG Insights we have briefs that include everything you need to know to best partner with your Retailer of choice.  For Sprouts, our Retail Rundown includes:

• Sprouts’ Mission & Differentiators – Learn how their focus on health, sustainability, and private label innovation shapes their buying decisions.

• Assortment Strategy – Understand their emphasis on organic, lifestyle-friendly, and attribute-driven products.

• Shopper Insights – Discover who shops at Sprouts, what they value, and how your brand can align with their expectations.

• Growth & Expansion Plans – Target the right regions and prepare for new store openings in key markets.

• Distribution & Sourcing Tips – Learn how to approach Sprouts through third-party distributors or direct sourcing.

• SWOT Analysis – Get a strategic overview of Sprouts’ strengths, weaknesses, opportunities, and threats to better position your pitch.

Get the entire rundown here.

📩 Contact Diana Leza Sheehan or follow PDG Insights on LinkedIn for more updates.