The Latino market in the Southwest offers significant opportunities for retailers. With nearly 50 million people in 2024, including 15 million Latino consumers, this demographic's spending power exceeds $3.7 trillion. Retailers like H-E-B and independent stores thrive by offering authentic products and engaging with the community. Understanding cultural nuances and providing bilingual services are key strategies for success.

Consumers' economic concerns rise in 2025: inflation, cost of living, interest rates, and trade policies top the list.

The Latino market in the Southeast offers retailers a unique opportunity. Learn how to cater to cultural preferences and leverage technology

Understanding and embracing cultural differences is crucial for brands to connect with Latino consumers who value cultural representation

Private label brands are booming! US sales hit $236 billion in 2023 & 98% of consumers buy them. Huge opportunity for retailers and brands.