​Exclusive Insights for NGA Show Attendees

We had the pleasure of meeting many of you at the 2025 NGA Show. This report is exclusively tailored for NGA Show attendees, offering unique insights and strategies to help you better engage with the Latino consumer market.

​

Why Focus on Latino Consumers?

The US Latino market is a powerful economic force, driving growth and profitability. With a population of 65 million and a buying power of $3.7 trillion, Latino consumers are a key demographic for retailers to engage with. Notably, 70% of this population is under 45, and their income growth is twice the national average.

​

Cultural Representation Matters

• Trust and Preference: Latino consumers trust brands that recognize their cultural differences and prefer products that reflect their heritage.

• Intentional Choices: They intentionally choose brands that highlight their culture in marketing and feature culturally relevant flavors, ingredients, and cuisines.

• Support for Causes: Many proactively buy from brands that advocate for causes related to their culture.

Private Label Opportunities

• Latino consumers see private label products as good value for money and are excited to try new ones. They may choose stores based on the private label assortment available.

Grocery Shopping Habits

• Walmart is the top retailer for groceries among Latino consumers, but they shop at various places.

• Price, convenience, and product quality are significant factors in retailer choice.

• Authentic independent Latino retailers play a critical role, with proximity influencing shopping frequency.

We hope you find this report informative. Reach out with any questions! ​