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Consumer an Shopper Insights
Market Strategy

Our Services

At PDG Insights, we understand that every business has unique needs and budget constraints, that’s why we work closely with you to build a customized solution that fits your specific needs and optimizes your budget, no matter how big or small. Whether you have a classic research project, or need a bit of everything, the team will work with you to structure the insight you receive to be actionable and impactful.

Consumer and Shopper Insights

Utilizing standard research methodologies, we can help you understand your consumers, what they need and want in the marketplace, and how to best support them. Whether you're looking for focus groups, one-on-one interviews, or customized online research, we have the expertise to deliver the insights you need. If you are looking for more classic quantitative research, we work with you to execute customized online research to explore brand perceptions, new product, or package testing, and more. 

We also offer an affordable omnibus survey alternative for emerging brands with limited budgets. Add up to three questions to the survey and receive a PowerPoint and Excel spreadsheet deliverable for under $5,000. Contact us to learn more, and we'll provide all the details.


Build Your Market Strategy

Revamp your market strategy with PDG Insights. Our team will conduct a simple situation assessment by looking at your product, brand, services, or retail strategy, and evaluate your competitive landscape to identify white space and growth opportunities. Make the most of the insights and analysis you already have in-house, while exploring areas where you can build your business.


Whether you need category management for retail or service evaluations for non-profits, we'll help you develop a plan that meets your needs. Don't settle for a stagnant strategy. Contact us today to learn more.


Insights Spending Optimization

At PDG Insights, we believe that every client should have access to the insights they need, no matter their budget. Evaluate your insights and analytics budget across providers to ensure you’re optimizing your spending.

We offer guidance on using open-source information and maximizing insights from your own data. When it comes to investing in data providers, we can assist with drafting RFPs and assessing proposals to ensure you get the best value. If you're just starting out, we offer a complimentary call to discuss your needs and help you move forward. Contact us here to get started.

Insights Optimization

Get in Touch

If you think you have something that we can help with, or just want to learn a more, contact us to set up time to talk. 

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