Diana Sheehan

GenAI is already influencing what ends up in the grocery cart. New data from PDG Insights shows mainstream familiarity—and real usage—especially among Latino consumers, younger shoppers, and households with kids. Here’s what shoppers are using AI for today, and what it means for brands and retailers competing for the planning moment.

Even as U.S. GDP grows, most Latino households continue to experience financial stress due to rising prices, limited savings, and modest real wage gains. New consumer data highlights why economic growth alone does not reflect lived consumer reality.

Over the past few months, rising prices have continued to shape how consumers shop, spend, and save. According to the latest wave of the US Diverse Consumer Pulse Study, most consumers, regardless of race and ethnicity, report that prices have gone up in their communities. But the impact of these increases isn’t felt equally.