Diana Sheehan

Over the past few months, rising prices have continued to shape how consumers shop, spend, and save. According to the latest wave of the US Diverse Consumer Pulse Study, most consumers, regardless of race and ethnicity, report that prices have gone up in their communities. But the impact of these increases isn’t felt equally.

The grocery center store is evolving, not disappearing. As retailers shift focus and shoppers diversify habits, brands must adapt to stay relevant. From private label growth to digital planning, the center store remains a strategic powerhouse—if you know how to leverage it.

SNAP recipients represent a significant—and often misunderstood—segment of today’s grocery shoppers. While their spending power may...