Diana Sheehan

Latino consumers are outpacing the general population across nearly every major health and wellness priority heading into 2026, according to PDG Insights' 2025 US Diverse Consumer Pulse Study. From high-protein eating to gut health, fermented foods, functional beverages, and mental wellness through nutrition, Latino consumers index higher, and pursue more wellness goals simultaneously, than their Gen Pop counterparts.

GenAI is already influencing what ends up in the grocery cart. New data from PDG Insights shows mainstream familiarity—and real usage—especially among Latino consumers, younger shoppers, and households with kids. Here’s what shoppers are using AI for today, and what it means for brands and retailers competing for the planning moment.

Even as U.S. GDP grows, most Latino households continue to experience financial stress due to rising prices, limited savings, and modest real wage gains. New consumer data highlights why economic growth alone does not reflect lived consumer reality.