Hispanic Heritage Month has become a mainstream growth opportunity, not just a multicultural marketing moment. New research from the 2026 US Diverse Consumer Pulse Study shows broad awareness, strong consumer support, and growing demand for authentic Latino-inspired products and experiences across all audiences. Learn why brands and retailers should rethink how they invest in HHM and where the biggest untapped opportunities may be.

Independent Latino grocery stores are attracting consumers well beyond the Latino community. New research from PDG Insights finds that Latino shoppers are 5 times more likely than the general population to shop this channel. More strikingly, 47% of general population consumers say they would visit an independent Latino grocery store more often if one were nearby, signaling broad, untapped demand for a channel that CPG brands have long underestimated.