Hispanic Heritage Month has become a mainstream growth opportunity, not just a multicultural marketing moment. New research from the 2026 US Diverse Consumer Pulse Study shows broad awareness, strong consumer support, and growing demand for authentic Latino-inspired products and experiences across all audiences. Learn why brands and retailers should rethink how they invest in HHM and where the biggest untapped opportunities may be.

Q2 GDP grew 1.5% on accelerating consumer spending; the number that gets reported as resilience. Three waves of the US Diverse Consumer Pulse Study say the right question is which consumer. The share of households struggling to cover expenses hasn't moved since December. And Latino consumers just lost the optimism advantage they've held for years without gaining any financial ground.

Unlock the Midwest's Latino market: 66M strong, $3.7T spending power. Retailers, embrace cultural diversity for success! #Retail #Latino

Marketers miss the mark by relying on Spanish translations to drive US Latino engagement, misunderstanding the role language actually plays