Q2 GDP grew 1.5% on accelerating consumer spending; the number that gets reported as resilience. Three waves of the US Diverse Consumer Pulse Study say the right question is which consumer. The share of households struggling to cover expenses hasn't moved since December. And Latino consumers just lost the optimism advantage they've held for years without gaining any financial ground.
5 min read
We will be publishing our blogs at least once a week. It will focus on consumer trends, retail strategy, and general themes we are seeing across industries. Subscribe here so you don't miss out!