Hispanic Heritage Month has become a mainstream growth opportunity, not just a multicultural marketing moment. New research from the 2026 US Diverse Consumer Pulse Study shows broad awareness, strong consumer support, and growing demand for authentic Latino-inspired products and experiences across all audiences. Learn why brands and retailers should rethink how they invest in HHM and where the biggest untapped opportunities may be.

Q2 GDP grew 1.5% on accelerating consumer spending; the number that gets reported as resilience. Three waves of the US Diverse Consumer Pulse Study say the right question is which consumer. The share of households struggling to cover expenses hasn't moved since December. And Latino consumers just lost the optimism advantage they've held for years without gaining any financial ground.

The grocery center store is evolving, not disappearing. As retailers shift focus and shoppers diversify habits, brands must adapt to stay relevant. From private label growth to digital planning, the center store remains a strategic powerhouse—if you know how to leverage it.

Hispanic consumers embrace private label products similarly to the average US consumer with a few unique differences.

Private label brands are booming! US sales hit $236 billion in 2023 & 98% of consumers buy them. Huge opportunity for retailers and brands.